Twitter Teams with Viacom to Sell Its Ads to VMA Sponsors http://bit.ly/1475E2W
Viacom wants to turn buzz-generating moments from the MTV Video Music Awards — such as Kanye West’s infamous 2009 upstaging of Taylor Swift — into new ad impressions for sponsors, and it’s teaming up with Twitter to make it happen.
The two companies are selling packages of promoted tweets to five sponsors for the show, including Unilever’s Degree Women and Pepsi, which will see their brands attached to videos posted to Twitter before, during and after the Aug. 25 broadcast. It’s part of the deal announced in June under which Viacom is tweeting sponsored video clips from shows across its portfolio, which includes MTV, Nickelodeon, BET and Comedy Central.
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