Friday, August 30, 2013

The Next Great Advertising Blip Is Just Around the Corner...

The Next Great Advertising Blip Is Just Around the Corner

The last 50 years of overall prosperity was a one-time only “blip” of good fortune that’s unlikely to ever happen again, according to economist Robert Gordon. His prognosis for the future, as described in a recent article in New York Mazgazine, is a grim economy based on slow to zero growth where any gain comes at someone else’s expense. The American Dream depends on a growth economy, of course, and as the great American Dream goes, so goes Madison Avenue.

Juxtapose this macro-economic “death of a blip” moment against the explosion of game-changing technology that challenges every marketing strategy and tactic of the last 50 years, and it looks like agencies may have taken a mortal blow. My experience of the last 30 days alone seems to confirm this notion.

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