Saturday, August 31, 2013

A CMOs, CIOs Disconnect On IT Issues, Impacts Company Success...





A CMOs, CIOs Disconnect On IT Issues, Impacts Company Success http://bit.ly/14BvXSM CMOs and CIOs don’t see eye-to-eye on IT priorities, creating obstacles across the organization that will hinder success and stifle return on investments, according to a recent study. More than three

in 10 CMOs feel that IT keeps marketing out of the loop




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New York Times Blames New Website Outage on ‘Malicious...





New York Times Blames New Website Outage on ‘Malicious External Attack’ http://bit.ly/146BDR1

Continue reading at AdAge.com




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M-Commerce Up 24% In Q2, Most Sales Via Smartphones...





M-Commerce Up 24% In Q2, Most Sales Via Smartphones http://bit.ly/16LSLLP M-commerce sales reached $4.7 billion in the second quarter, up 24% from a year ago but down 20% from $5.9 billion in the first quarter. For the first half of the year, m-commerce accounted for an

estimated 10% of total digital sales.




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Yahoo Revamps More Sites, Extends Stream Ads...





Yahoo Revamps More Sites, Extends Stream Ads http://bit.ly/18iPvsI Yahoo on Tuesday rolled out several key properties remodeled patterned after its redesigned home page that feature an infinite-scrolling news feed and in-stream ad units. The updated sites include

Yahoo Sports, Movies, Music, TV, omg!, Games and Weather.




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Hulu Teams With Lionsgate Television For ‘Deadbeat’...





Hulu Teams With Lionsgate Television For ‘Deadbeat’ http://bit.ly/1dkG6I6 Trying to hold its own against Netflix and other new-age TV programmers, Hulu is partnering with Lionsgate Television to co-produce “Deadbeat” — a supernatural comedy series from the same guys who

helped create FX’s Wilfred. The half-hour series centers on a psychic who helps New York ghosts settle unfinished business with the living.




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One Direction’s Over-the-Top Perfume Ad is Designed to...





One Direction’s Over-the-Top Perfume Ad is Designed to Make the Girls Swoon http://bit.ly/19XbzQj

Cue the swooning. Boy band One Direction has followed in Justin Bieber’s tracks to launch a perfume made just for girls.


Unlike the Biebs and his feminine scent “Girlfriend,” however, the U.K. singers’ “Our Moment,” scent is being promoted using a saccharine sweet commercial that makes the most out of the band’s boyishly good looks. (As of this post, the spot already racked up nearly 2 million views in less than 72 hours).


Set to a version of the classic song “My Favorite Things” from “The Sound of Music,” the ad was done out of Cake Group. It’s been filmed using an overdose of pastel colors. We see the members of the hugely popular band blowing petals into the air, testing out different fragrances and suggesting fruits they’d like to include in the scent. It’s really a rather over-the-top affair, and one that verges on the ridiculous — but manages to appeal to their core fan demo of tweens with a knowing wink of irony for older demos too.


Continue reading at AdAge.com




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Twitter Hires First Commerce Chief For Social Shopping Push...





Twitter Hires First Commerce Chief For Social Shopping Push http://bit.ly/19KW0Yg

Twitter hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website.


Mr. Hubbard, 38, started at San Francisco-based Twitter this week, said Jim Prosser, a spokesman for the online social service. As commerce chief, Mr. Hubbard will report to Adam Bain, Twitter’s head of global revenue. Mr. Hubbard left Live Nation Entertainment’s Ticketmaster unit earlier this month amid an overhaul of its online services.


Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forrester Research to be a $370 billion market in the U.S. by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets, Hubbard said in an interview.


Continue reading at AdAge.com




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The Washington Post Starts Selling Native Ads for Print...





The Washington Post Starts Selling Native Ads for Print http://bit.ly/1dMwnZK

What’s old is new again at The Washington Post. The paper, which Amazon CEO Jeff Bezos agreed this month to buy, is pitching advertisers on “native” advertising to run in print.


The ad units on offer include one the Post calls an “agenda setter,” wrapped around a portion of the front page and featuring both display advertising and copy resembling editorial content. Another execution sits among true editorial content on the fold inside the paper.


The native ads in print, which will be marked “sponsor generated content,” extend the BrandConnect program that has let advertisers post edit-like stories online since March.


Continue reading at AdAge.com




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Twitter Hires First Commerce Chief to Start Shopping Via Tweets...





Twitter Hires First Commerce Chief to Start Shopping Via Tweets http://bit.ly/15tZmhu

Twitter hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website.


Mr. Hubbard, 38, started at San Francisco-based Twitter this week, said Jim Prosser, a spokesman for the online social service. As commerce chief, Mr. Hubbard will report to Adam Bain, Twitter’s head of global revenue. Mr. Hubbard left Live Nation Entertainment’s Ticketmaster unit earlier this month amid an overhaul of its online services.


Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forrester Research to be a $370 billion market in the U.S. by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets, Hubbard said in an interview.


Continue reading at AdAge.com




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The Washington Post Starts Selling Native Ad Units for Print...





The Washington Post Starts Selling Native Ad Units for Print http://bit.ly/15tZm19

What’s old is new again at The Washington Post. The paper, which Amazon CEO Jeff Bezos agreed this month to buy, is pitching advertisers on “native” advertising to run in print.


The ad units on offer include one the Post calls an “agenda setter,” wrapped around a portion of the front page and featuring both display advertising and copy resembling editorial content. Another execution sits among true editorial content on the fold inside the paper.


The native ads in print, which will be marked “sponsor generated content,” extend the BrandConnect program that has let advertisers post edit-like stories online since March.


Continue reading at AdAge.com




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Judge Approves Facebook’s $20M Settlement to Users...





Judge Approves Facebook’s $20M Settlement to Users Featured in Sponsored Stories http://bit.ly/1dnm40L

A U.S. district court judge has approved a $20 million settlement to be paid by Facebook to users whose names and likenesses were used in sponsored story ads.


Facebook confirmed the $20 million settlement, which was approved on Monday by a U.S. district judge in San Francisco. The money will be paid to about 614,000 Facebook who responded to a legal notice the social network emailed earlier this year to affected users who’d been featured in sponsored stories — or ads with social context that show whether a user’s friends have “liked” or otherwise engaged with a brand’s page or content — prior to Dec. 3, 2012.


Continue reading at AdAge.com




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Levi’s Taps Global CMO http://bit.ly/13WJFRO Levi’s...





Levi’s Taps Global CMO http://bit.ly/13WJFRO

Levi’s has promoted Jennifer Sey, its senior VP of e-commerce, to the role of global chief marketing officer. The role had been vacant since Rebecca Van Dyck departed for Facebook in February 2012.


Ms. Van Dyck paved the way for a more global approach during her time at the company. She oversaw the brand’s first global campaign, “Go Forth,” in 2011 and sought to unify the brand’s voice around the world.


Ms. Sey, who joined the brand in 1999, will be responsible for marketing strategies across all of Levi’s product categories and will report to James Curleigh, exec VP-president of the brand. In her time with the company she has served as senior VP-marketing at Dockers and VP-global marketing for Levi’s. Prior to joining Levi’s she spent time at Banana Republic as well as FCB.


Continue reading at AdAge.com




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The Must-Watch 71-Second ‘Breaking Bad’ / VMA /...





The Must-Watch 71-Second ‘Breaking Bad’ / VMA / Miley Cyrus Mash-Up http://bit.ly/1fgO7dL

Charles Dickens was so totally right about TV circa 2013.* If you happened to watch TV Sunday night, you may know what I’m talking about. Yet another brilliant “Breaking Bad” episode — part of its series-finale countdown — was airing at the same time the telecast of MTV’s Video Music Awards was on.


Last night a clever bastard named Sam Barnett — a cinematography student at Ireland’s Ballyfermot College of Further Education — combined a key scene from Sunday’s “Breaking Bad” (you can watch it in this context without it spoiling much) with Miley Cyrus’ instantly notorious spastic-stripper-dance star-turn (with a foam finger and Robin Thicke as props) from the VMAs and posted it to YouTube. The “Breaking Bad” moment shows DEA Agent Hank Schrader and his wife Marie reacting to a short video they’ve just been given. The emotions that flicker across their faces — disbelief, astonishment, confusion, horror, revulsion, etc. — sync up perfectly with the collective cultural response to Miley’s “performance.” And with that, TV right now is perfectly encapsulated.


* “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way…”


Continue reading at AdAge.com




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Mastercard Announces New CMO With Citigroup, Unilever Experience...





Mastercard Announces New CMO With Citigroup, Unilever Experience http://bit.ly/16O9JMV

MasterCard’s search process for a new chief marketing officer has culminated with the appointment of Raja Rajamannar. Effective next month, the exec will step in to succeed Alfredo Gangotena, who is retiring from the company.


Mr. Gangotena had been CMO for over three years and worked at MasterCard for nine years. When he officially joins on Sept. 9, Mr. Rajamannar will take the reins from Tim Murphy, chief product officer, who was overseeing marketing duties on an interim basis.


Mr. Rajamannar’s role means that he’ll be responsible for MasterCard’s advertising, sponsorships, promotions, research, insights and digital and consumer marketing initiatives. He will be based out of Purchase, N.Y.


Continue reading at AdAge.com




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Why Marketers Should Care About The Quantified Self...





Why Marketers Should Care About The Quantified Self http://bit.ly/19WKfSb

The Quantified Self movement represents the increasingly popular digitization of our physical lives. The QS movement has exploded as a result of the adoption of devices that track calorie intake, physical activity, heart rate and other key metrics that can be used to determine fitness, mood and other personal analytics.


Some of the most well-known devices that enable self-quantification — otherwise known as “lifelogging” — include Nike+ SportWatch GPS and FuelBand, Jawbone’s Up Band and FitBit One. Donning these data-generating appendages is often referred to as “wearable computing.”


Todd Cullen, global chief data officer at Ogilvy & Mather on QS for Marketing:


Continue reading at AdAge.com




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Friday, August 30, 2013

California Court Battle Today May Set Up Supreme Contest Over...





California Court Battle Today May Set Up Supreme Contest Over Aereo http://bit.ly/18ihx7H

Broadcasters stymied by court losses in New York are turning to judges in California and Massachusetts in their campaign to shut down the Aereo online streaming TV service, potentially creating a patchwork of rulings that would need to be resolved by the Supreme Court.


Aereo, which relays broadcast TV to subscribers over the internet, is continuing to expand its service to more U.S. cities even as CBS Corp., Comcast’s NBC, Walt Disney Co.’s ABC and Twentieth Century Fox’s Fox pursue copyright litigation that may wind up before the U.S. Supreme Court.


A federal court in Los Angeles granted Fox’s motion to close a similar service originally called Aereokiller, and lawyers are set to argue over that decision today before the U.S. Court of Appeals in Pasadena, Calif. If judges uphold Fox’s victory, that would create a split on essentially the same technology between federal appeals courts in California and New York, which could propel the question to the nation’s highest court.


Continue reading at AdAge.com




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CMO, CIO Collaboration is All Talk, No Action...





CMO, CIO Collaboration is All Talk, No Action http://bit.ly/17bVtAa

Continue reading at AdAge.com




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The Next Great Advertising Blip Is Just Around the Corner...





The Next Great Advertising Blip Is Just Around the Corner http://bit.ly/16NQm6y

The last 50 years of overall prosperity was a one-time only “blip” of good fortune that’s unlikely to ever happen again, according to economist Robert Gordon. His prognosis for the future, as described in a recent article in New York Mazgazine, is a grim economy based on slow to zero growth where any gain comes at someone else’s expense. The American Dream depends on a growth economy, of course, and as the great American Dream goes, so goes Madison Avenue.


Juxtapose this macro-economic “death of a blip” moment against the explosion of game-changing technology that challenges every marketing strategy and tactic of the last 50 years, and it looks like agencies may have taken a mortal blow. My experience of the last 30 days alone seems to confirm this notion.


Continue reading at AdAge.com




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Back To School: Profile of a Back-to-School Shopper...





Back To School: Profile of a Back-to-School Shopper [infographic] http://bit.ly/1aLXWTy




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Study: Consumers More Likely to Shop On Mobile Devices Than PCs...





Study: Consumers More Likely to Shop On Mobile Devices Than PCs http://bit.ly/12HxLII

While the “Year of Mobile” remains elusive for advertisers, it appears to have already arrived for e-commerce. Smartphone and tablet users are more likely to visit a retail website or app than desktop computer users, and more than a third of visits to the top 50 e-commerce sites come exclusively from mobile devices, according to a new study from analytics firm comScore.


In June, 91% of tablet users and 90% of smartphones users accessed a mobile e-commerce web properties. That’s compared with the 78% percent of desktop web users that accessed e-commerce sites. The importance of e-commerce on mobile devices is further reinforced the study’s finding that 35% of visitors to the most popular e-commerce sites only access those websites from mobile devices.


"Retailers who do not (at a minimum) optimize their mobile browsing experience or introduce mobile apps are effectively turning away a third of their potential customers," comScore said in a blog post about the study.


Continue reading at AdAge.com




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How IBM Is Schooling Tomorrow’s Data Scientists...





How IBM Is Schooling Tomorrow’s Data Scientists http://bit.ly/1aLp7hp

IBM is one of many corporations in constant need of smart data scientists. But unlike most firms, IBM has the ability to nurture their development before they enter the workforce. IBM partners with academic programs across the globe, and often designs initiatives in conjunction with clients, such as GM, who also in need of analytics and data staff.


Rich Rodts, IBM’s manager-solution specialists and global academic programs at IBM, guides that process.


"If we need to grow these skills, if we need to build this bench so to speak, we need to work with academia to create those individuals who are going to be the next generation of data scientists," said Mr. Rodts.


Continue reading at AdAge.com




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TV Networks Want FilmOn X Shut Down Nationwide...





TV Networks Want FilmOn X Shut Down Nationwide http://bit.ly/19VHIYr A group of TV broadcasters that are suing online video company FilmOn X say in new court papers they are entitled to an order preventing the startup from operating anywhere in the country. FilmOn X,

like its rival Aereo, allows people to stream over-the-air TV to iPhones and other devices.




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TV Networks Want FilmOnX Shut Down Nationwide...





TV Networks Want FilmOnX Shut Down Nationwide http://bit.ly/19VguBb A group of TV broadcasters that are suing online video company FilmOnX say in new court papers they are entitled to an order preventing the startup from operating anywhere in the country. FilmOn X,

like its rival Aereo, allows people to stream over-the-air TV to iPhones and other devices.




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Mediafed Names Rosenberg VP, U.S. Sales http://bit.ly/16FZuH3...





Mediafed Names Rosenberg VP, U.S. Sales http://bit.ly/16FZuH3 Mediafed — which specializes in news feed monetization, content distribution and discovery - has hired Eric Rosenberg as its new vice president of U.S. sales.




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Baltimore Sun Home Page Takeover Turns Back Online...





Baltimore Sun Home Page Takeover Turns Back Online Advertising’s Clock http://bit.ly/1aJcDH0

Online advertising has not come all that far from those “punch the monkey” banners that littered the early web.


In a nod to web ads’ roots — or else a total disregard for their evolution — The Baltimore Sun’s home page on Monday featured an ad from Maryland merchant Jarvis Appliance that overtook the site with an aesthetic seemingly borrowed from PennySaver.


Continue reading at AdAge.com




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Activist Group: Hurricanes Should be Named after Michele...





Activist Group: Hurricanes Should be Named after Michele Bachmann and Marco Rubio http://bit.ly/13TGfzj

Barton F. Graf 9000 has teamed with activist organization 350 Action to propose an unconventional solution to addressing our environmental woes. The new campaign features this video directed by Furlined’s Ted Pauly that poses a very interesting question to the World Meteorological Organization: Why are hurricanes—with all the havoc they wreak—given perfectly nice people names?


The effort suggests an alternative moniker system—one that, if embraced, would serve as a kick in the pants for lawmakers to take action: Name storms after the policy makers who deny climate change. Thus, says the video, future hurricanes would bear titles like Hurricane Marco Rubio, Hurricane Michelle Bachman or Hurricane Rick Perry. A website invites people to petition the WMO to put such names in the future lineup.


The campaign represents a bit of branching out, stylistically, for Barton F. Graf 9000, which until now has been best known for its signature kooky comedic style, for the likes of Dish, Little Caesars and Kayak.


Continue reading at AdAge.com




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Hillshire Brings ‘Spontaneous Consumption’...





Hillshire Brings ‘Spontaneous Consumption’ Opportunities to Meat Aisle http://bit.ly/16Elnqf

Formed about a year ago as a stand-alone meat-focused marketer, Hillshire Brands has put a big emphasis on innovation, rolling out a host of new products, from bourbon-seasoned ham to chicken meatballs flavored with habanero and green chile.


The woman leading the charge is Sally Grimes, who joined the company as chief innovation officer last year after a stint at Newell Rubbermaid where her work on the Sharpie brand won praise. Ad Age recently caught up with Ms. Grimes to find out what she is up to at Hillshire. Hear more from her at Ad Age’s CMO Strategy Summit in San Francisco on Oct. 16, where Ms. Grimes will speak about the company’s innovation strategy.


Ad Age: Where do you draw inspiration for new products?


Continue reading at AdAge.com




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Smartphones Expand Home Broadband Access http://bit.ly/1fedVY1...





Smartphones Expand Home Broadband Access http://bit.ly/1fedVY1 Seven in 10 American adults have a high-speed broadband connection at home as of May, up from 66% a year ago. The devices may offer an alternate form of “home” Internet access.




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