Friday, September 6, 2013

Will Disgruntled Customers Buy Twitter Ads to Air Grievances...





Will Disgruntled Customers Buy Twitter Ads to Air Grievances Now? http://bit.ly/15VvT0g

Disgruntled fliers taking to Twitter to vent their grievances about airlines has become commonplace. But a consumer turning one of those 140-character complaint into an ad? That’s something new — and marketers should have a plan to navigate this new potential route for consumer complaints to go viral.


British Airways had to learn the lesson the hard way. A passenger this week, dissatissfied with the carrier’s inattention to his tweets about his lost luggage, decided to promote those tweets in Twitter’s self-serve ad tool to voice his disdain more widely.


The user, Hasan Syed, promoted the tweet in New York City and in the U.K. on Monday night, according to Mashable.


Continue reading at AdAge.com




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YouTube Preroll Helps Find Missing Persons for Aussie Police...





YouTube Preroll Helps Find Missing Persons for Aussie Police http://bit.ly/1ebP5KH

VML adds a little bit of agency to the mindless act of clicking “skip” on a YouTube pre-roll ad with this activation in collaboration with the Australian police. To spread awareness about Missing Persons in the country, the agency bought pre-roll space that transformed the usual “Skip” button into “Yes I have (seen)” and “No I haven’t (seen),” so people were forced to think a little before they clicked. The ads used geo-location targeting to show persons that were missing near you. The ads got 1.2 million views over five days. And, best of all, 238 people clicked “Yes.”


For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.


Continue reading at AdAge.com




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Microsoft Faces Big Challenges With Nokia Deal, Analysts Say...





Microsoft Faces Big Challenges With Nokia Deal, Analysts Say http://bit.ly/13ahHPZ Simply put, Microsoft’s agreement to buy Nokia’s Devices & Services business for $7.2 billion is about mobile. Yet as analysts noted on Tuesday, there is nothing straightforward about the

softwaregiant’s urgent efforts to remain relevant in an ever more mobile world.




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Introducing Windows Krispy Kreme (Take That, Android KitKat!)...





Introducing Windows Krispy Kreme (Take That, Android KitKat!) http://bit.ly/14o3k89

There’s something about Google’s oddball licensing of the Kit Kat brand for the latest version of its Android mobile operating system — to be called Android KitKat — that makes me think of Ad Age’s beloved and enduringly popular Agency Name Generator, which mashes together unlikely combinations of words to gin up perfectly credible agency monikers.


Android KitKat further changes the rules of branding and I find this to be liberating! Liberating in a Simon Dumenco Jack Daniels sort of way.


We all obviously have no choice now but to wildly speculate about future Android co-brands, including Android Lemonhead, Android Mallomars and Android Necco Wafer. Plenty of alphabet left to go.


Continue reading at AdAge.com




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Vevo Hires Nielsen Digital Exec as First Revenue Chief...





Vevo Hires Nielsen Digital Exec as First Revenue Chief http://bit.ly/1fx0Skx

Like a lot of internet video companies, Vevo is pressing hard for ad dollars that would otherwise go to TV. That might explain why it’s turning to the standard in TV measurement — Nielsen — for its first revenue chief.


Nielsen exec Jonathan Carson will join the four-year-old company to manage Vevo’s roughly 75-person sales team, reporting to company president and CEO Rio Caraeff. Vevo lost its former sales chief David Kohl in the spring.


Mr Carson joined Nielsen as the company’s digital chief executive after selling the social analytics firm he co-founded, BuzzMetrics, to the measurement company in 2007. While at Nielsen, he focused on the convergence of traditional and digital media. Media companies and media buyers continue to sort out that shift, and Mr. Carson is betting digital networks like Vevo will take a bigger role in marketer plans in the future.


Continue reading at AdAge.com




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Google Names Android Version KitKat, But No Cash Exchanged...





Google Names Android Version KitKat, But No Cash Exchanged http://bit.ly/1fwZSwY

Welcome to the next chapter in naming rights deals: branded software releases.


Google announced today that the next version of its Android mobile operating system will be called “Android KitKat,” after the chocolate brand that is owned by Nestle globally and controlled by Hershey Co. in the U.S. The moniker continues Android’s tradition of giving sweet-themed names to Android releases, beginning with Android “Cupcake” in 2009, continuing in alphabetical order through “Jelly Bean.”


But this is the first time Android has partnered with another corporate brand. Nestle spokeswoman Nina Kruchten said no money exchanged hands as part of the deal, which a Google spokeswoman confirmed. Google first approached Nestle about the opportunity, according to Google. “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android,” Marc Vanlerberghe, Director of Android Marketing, said in a statement.


Continue reading at AdAge.com




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Bring Food Education Back [infographic]...





Bring Food Education Back [infographic] http://feedproxy.google.com/~r/DailyInfographic/~3/rm_XRVbD-m0/bring-food-education-back-infographic




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3 Ways To Connect With The Digital Multi-Tasking Customer...





3 Ways To Connect With The Digital Multi-Tasking Customer http://bit.ly/175jSF7 Businesses are learning an important lesson - stop trying to dictate to mobile customers how they should view brands and buying decisions, start sharing a perception of the brand as part of a more

comprehensive customer journey.




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Cadillac to Car Buyers: If You Work Hard, You’ll Get Lucky...





Cadillac to Car Buyers: If You Work Hard, You’ll Get Lucky http://bit.ly/18z787K

For more than 100 years, it’s been touted as “The Standard of the World,” but Cadillac’s marketing team now wants to portray the luxury auto in a new light.


Executives familiar with Caddy’s ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny. Cadillac will be painted as a more-accessible car than it has been, and a main idea behind the campaign is the theme “Work Hard. Be Lucky.”


Continue reading at AdAge.com




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Microsoft to Buy Nokia Mobile Phone Business for $7.2 Billion...





Microsoft to Buy Nokia Mobile Phone Business for $7.2 Billion http://bit.ly/1eam0PD

Microsoft has agreed to buy Nokia’s mobile phone and services business for $7.2 billion in an effort to catch up in the booming mobile space, the companies said. The deal is expected to close in early 2014.


Global marketing will be integrated under two Microsoft executives — Tami Reller, exec VP-marketing, and Mark Penn, exec VP-advertising and strategy. Microsoft said it intends to license the Nokia brand to use with existing Nokia products but did not describe its plans for the name going forward. “It is very important that we pursue a unified brand strategy as soon as possible,” Microsoft CEO Steve Ballmer said in a statement.


At the companies’ announcement of the deal, Nokia’s chairman, Risto Siilasmaa, called the deal rationally clear but emotionally complicated. “Rationally it is clear that the smartphone market is undergoing fundamental change, and in this dynamic market Nokia has done great work in creating innovative products,” he said. “However, the industry is becoming a duopoly, with the leaders building significant financial momentum at a scale not seen before.”


Continue reading at AdAge.com




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GSK Consolidates $1.3B Media Account with Omnicom and WPP...





GSK Consolidates $1.3B Media Account with Omnicom and WPP http://bit.ly/15p2vvT

GlaxoSmithKline, the pharma and consumer-health giant, has consolidated the bulk of its global media buying and planning account with WPP media agency network GroupM, while keeping Omnicom’s PHD as its lead media agency for the United States.


PHD will also add a global comms planning assignment, as well as the media business in Canada to its remit, according to people familiar with the matter.


The company did not immediately respond to requests for comment, while agency representatives either declined to comment or couldn’t be immediately reached. But the decision, which comes after a lengthy review, means that the international media duties that GSK awarded to Publicis Groupe’s Starcom MediaVest Group in 2010 will move back to GroupM.


Continue reading at AdAge.com




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GSK Consolidates $1.3B Media Account with Omnicom and WPP...





GSK Consolidates $1.3B Media Account with Omnicom and WPP http://bit.ly/1ag6h2r

GlaxoSmithKline, the pharma and consumer-health giant, has consolidated the bulk of its global media buying and planning account with WPP media agency network GroupM, while keeping Omnicom’s PHD as its lead media agency for the United States.


PHD will also add a global comms planning assignment, as well as the media business in Canada to its remit, according to people familiar with the matter.


The company did not immediately respond to requests for comment, while agency representatives either declined to comment or couldn’t be immediately reached. But the decision, which comes after a lengthy review, means that the international media duties that GSK awarded to Publicis Groupe’s Starcom MediaVest Group in 2010 will move back to GroupM.


Continue reading at AdAge.com




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Let’s Repeal the Fourth Amendment! http://bit.ly/1dCuFM8...





Let’s Repeal the Fourth Amendment! http://bit.ly/1dCuFM8

How was your summer? Vaguely unsettling and filled with disillusionment? Yeah, mine, too.


And not just because of “The Lone Ranger” and Justin Bieber spitting from balconies and Khlo√© and Lamar’s marriage being on the rocks and Miley Cyrus attempting to twerk on the VMAs. More because of that Edward Snowden fellow and the Pandora’s box he opened.


It’s a hazy memory now, but a couple of weeks into the start of summer, protesters turned up across the country for “Restore the Fourth” rallies on July 4 — part of an organized effort to speak out against the National Security Agency’s PRISM surveillance system that Snowden exposed. The Fourth that needs restoring being, of course, the Fourth Amendment to the U.S. Constitution — the one that prohibits unreasonable searches and seizures.


Continue reading at AdAge.com




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Cadillac to Car Buyers: If You Work Hard, You’ll Get Lucky...





Cadillac to Car Buyers: If You Work Hard, You’ll Get Lucky http://bit.ly/19e6izm

For more than 100 years, it’s been touted as “The Standard of the World,” but Cadillac’s marketing team now wants to portray the luxury auto in a new light.


Executives familiar with Caddy’s ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny. Cadillac will be painted as a more-accessible car than it has been, and a main idea behind the campaign is the theme “Work Hard. Be Lucky.”


Continue reading at AdAge.com




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Thursday, September 5, 2013

Gap’s Global Marketing Focus Fuels Major Retail Rebound...





Gap’s Global Marketing Focus Fuels Major Retail Rebound http://bit.ly/14SOEBI

Gap Inc. spent several years as a punching bag for Wall Street, thanks to slipping sales, marketing missteps and an indistinct positioning among some of its core brands. But the company is swinging back.


Its stock hit a 52-week high last month. Net sales for the second quarter rose 8%, while sales for July were up 5%. Global expansion and the rapid creation of strong global marketing teams is fueling growth. Gap Inc. rounded out its trio of global chief marketing officer positions this year, with appointments at Old Navy and Banana Republic. Marketing across its brands is benefiting from increased investment and fresh ideas.


At the company’s namesake brand, Global CMO Seth Farbman has taken the brand back to its roots, emphasizing Gap’s purpose and values, as well as its founders, Donald and Doris Fisher. Internally, execs live by the mantra “believers in bright” — a nod to the Fishers’ desire to have a “store with a heart.” Its latest campaign, dubbed “Back to Blue,” is bringing the retailer back to TV advertising for the second time in seven years — a vote of confidence from its parent company.


Continue reading at AdAge.com




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Sales are Going Loco at Taco Bell, Ad Age’s Marketer of...





Sales are Going Loco at Taco Bell, Ad Age’s Marketer of the Year http://bit.ly/14SOCti

Brian Niccol glances around Taco Bell’s Irvine, Calif., test kitchen as he ruefully recalls the chain’s “food-as-fuel” marketing philosophy before 2012: “Fill them up, move them out.” Commercials relied on “crappy humor” to pitch new products to young men. Or, as he referred to one character in a TV spot: “a 24-year-old white guy being an idiot.”


"We were letting [the brand] become too much of a punchline," said the Taco Bell president.


Late-night comics were given even more fodder when, in January 2011, a class-action lawsuit was filed that alleged the majority of what Taco Bell called “seasoned beef” was ingredients other than meat. The chain, which had just come off its third year of flat sales, ended 2011 with a 1.4% sales decline systemwide.


Continue reading at AdAge.com




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Your Guide to Chinese Food [Infographic] http://bit.ly/14ddWfj





Your Guide to Chinese Food [Infographic] http://bit.ly/14ddWfj




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What Does Your Handwriting Say About You? [Infographic]...





What Does Your Handwriting Say About You? [Infographic] http://bit.ly/19a1sDo




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Help Your Kids Rebound from Summer Fitness Loss [Infographic]...





Help Your Kids Rebound from Summer Fitness Loss [Infographic] http://bit.ly/15f7MpQ




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What Twitter’s Trendrr Buy Means for Social TV...





What Twitter’s Trendrr Buy Means for Social TV http://bit.ly/18dT3Oa

The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time for TV’s new season. It is also, I would assume, great for Trendrr. (Congrats, guys!) But for the TV networks, producers, brands and agencies that are all still trying to figure out this thing that is “social TV,” it risks becoming a step backward.


Twitter, just for the record, is awesome. It is a wonderful platform for marketing, listening and sharing, especially with text. The immediacy of the 140 characters, the ability to see and search trends through hashtags, and the personal involvement of many celebrities with their own accounts makes Twitter perfect for real-time reactions around TV.


But as great as Twitter is, it is only one of the platforms that comprise social TV.


Continue reading at AdAge.com




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Fantasy Football Grows Fan Base, Attracts Brand Marketers...





Fantasy Football Grows Fan Base, Attracts Brand Marketers http://bit.ly/17t33qt This year, fantasy football is bigger than ever, and, according to new research, critical for social and real-time marketers to reach fans of the (real) game. At the end of July — the week before

preseason — consumption around “Fantasy Football” was nearly 80% the level of content consumption around the “NFL.”




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Fantasy Football Grow Fan Base, Attract Brand Marketers...





Fantasy Football Grow Fan Base, Attract Brand Marketers http://bit.ly/1dzbHqC This year, fantasy football is bigger than ever, and, according to new research, critical for social and real-time marketers to reach fans of the (real) game. At the end of July — the week before

preseason — consumption around “Fantasy Football” was nearly 80% the level of content consumption around the “NFL.”




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Average Tablet CPC Moves Closer To Desktop http://bit.ly/176aE80...





Average Tablet CPC Moves Closer To Desktop http://bit.ly/176aE80 The average cost per click for paid-search campaigns running on tablets should continue to move much closer to the average of campaigns on desktops, but quality scores could influence price

fluctuations.




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Yahoo Braces For More Ad Declines, YouTube Sees Uptick...





Yahoo Braces For More Ad Declines, YouTube Sees Uptick http://bit.ly/14KP50E Yahoo may have topped Google in U.S. traffic in July for the first time in two years, but that won’t necessarily improve its ad results. The quality of advertising on the Web portal’s home page

continued to deteriorate through the first half of the third quarter.




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Appeals Court Lifts Ban On Colorado’s ‘Amazon...





Appeals Court Lifts Ban On Colorado’s ‘Amazon Tax’ http://bit.ly/1a6CPMd In a blow to the Direct Marketing Association, a federal appeals court has revived Colorado’s so-called Amazon Tax. The three-judge appellate panel that heard the case said the DMA should have

challenged the tax law in state court, not federal court.




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Havas Chief David Jones Chimes in On Publicis Omnicom Merger...





Havas Chief David Jones Chimes in On Publicis Omnicom Merger http://bit.ly/18bHxTg

Havas reported a slight increase in revenues on Friday, up 1% to $1.1 billion for the first half of 2013.


For the second quarter, there were some organic growth decreases, including a -2.1% dip in European countries outside of France and the UK, and a -2.6% dip in the traditionally fast-growing region of Asia Pacific and Africa. David Jones, CEO of the France-based ad group, attributed this to the loss of Vodafone in Australia, and a significant media contract in China.


Among the other fast-growing markets, Latin America showed better results, with a 12.3% increase for the first half, boosted by a 15.1% rise in the second quarter.


Continue reading at AdAge.com




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When You Win Money for Life, You Want to Stay Alive...





When You Win Money for Life, You Want to Stay Alive http://bit.ly/175J8aX

The thing with winning the New York Lottery’s Win for Life is — you can’t die. DDB New York taps into that reality with a funny spot directed by the Perlorian Brothers. “Paper Cut” features a man who gets a minor (but painful, as anyone who has ever had a paper cut can attest) injury. His wife, however, goes straight into emergency mode.


This is the first time in a few years the NY Lottery has advertised “Win for Life,” which recently got redesigned tickets and a new price point.


The campaign includes out-of-home ads aimed at “Win for Life” winners that emphasize safety measures they should be taking, including being careful about falling objects, rising objects, rolling objects, flying objects, and, basically, “all other objects.”


Continue reading at AdAge.com




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What Happens When a Movie Marketer Gets Caught Trying to Game...





What Happens When a Movie Marketer Gets Caught Trying to Game Reddit [UPDATED] http://bit.ly/16X1xdd

[UPDATE: Reddit has updated its post to say that,


Continue reading at AdAge.com




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The Next Big Ad War: Netflix vs. Hulu vs. Amazon...





The Next Big Ad War: Netflix vs. Hulu vs. Amazon http://bit.ly/195FiSu

We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are exchanging blow after blow. So who are the next combatants from the school of Coke and Pepsi, or Apple and Samsung?


You can expect a lot more head-to-head ad spending from Netflix, Amazon and Hulu.


So far the ascendant streaming services haven’t waged much of an ad war, but that seems likely to change. The subscriber counts and video content of all three are continually growing by leaps and bounds, increasing their competition, costs and potential rewards at a rapid pace. Netflix, which offered about 1,000 movies and TV episodes when it began streaming videos in 2007, now has thousands more for its 29 million US subscribers. Just last week it signed a deal with the Weinstein Co. for exclusive rights to its movies starting in 2016, a pact Harvey Weinstein called “probably the biggest” in the company’s history. One media analyst estimated the cost to Netflix at $30 million — per year.


Continue reading at AdAge.com




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