Will Disgruntled Customers Buy Twitter Ads to Air Grievances Now? http://bit.ly/15VvT0g
Disgruntled fliers taking to Twitter to vent their grievances about airlines has become commonplace. But a consumer turning one of those 140-character complaint into an ad? That’s something new — and marketers should have a plan to navigate this new potential route for consumer complaints to go viral.
British Airways had to learn the lesson the hard way. A passenger this week, dissatissfied with the carrier’s inattention to his tweets about his lost luggage, decided to promote those tweets in Twitter’s self-serve ad tool to voice his disdain more widely.
The user, Hasan Syed, promoted the tweet in New York City and in the U.K. on Monday night, according to Mashable.
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