Cadillac to Car Buyers: If You Work Hard, You’ll Get Lucky http://bit.ly/19e6izm
For more than 100 years, it’s been touted as “The Standard of the World,” but Cadillac’s marketing team now wants to portray the luxury auto in a new light.
Executives familiar with Caddy’s ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny. Cadillac will be painted as a more-accessible car than it has been, and a main idea behind the campaign is the theme “Work Hard. Be Lucky.”
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