Sunday, September 1, 2013

How Would You Market the Robotic Driving Machine?...

How Would You Market the Robotic Driving Machine?

How do you go about advertising a self-driving car?

Come 2020, that could be the task facing Nissan global ad agency TBWA Worldwide.

During a press event in Irvine, Calif., today Nissan executives pledged to market multiple “Autonomous Drive vehicles” that the car maker believes will cut down on automotive fatalities and give disabled consumers new freedom on the roads. Unlike the expensive all-electric Tesla Model S, which can run $100,000, Nissan promised its autonomous vehicles will be sold at “realistic prices.” The company, however, didn’t specify what those will be for consumers.

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