Friday, September 6, 2013

Vevo Hires Nielsen Digital Exec as First Revenue Chief...

Vevo Hires Nielsen Digital Exec as First Revenue Chief

Like a lot of internet video companies, Vevo is pressing hard for ad dollars that would otherwise go to TV. That might explain why it’s turning to the standard in TV measurement — Nielsen — for its first revenue chief.

Nielsen exec Jonathan Carson will join the four-year-old company to manage Vevo’s roughly 75-person sales team, reporting to company president and CEO Rio Caraeff. Vevo lost its former sales chief David Kohl in the spring.

Mr Carson joined Nielsen as the company’s digital chief executive after selling the social analytics firm he co-founded, BuzzMetrics, to the measurement company in 2007. While at Nielsen, he focused on the convergence of traditional and digital media. Media companies and media buyers continue to sort out that shift, and Mr. Carson is betting digital networks like Vevo will take a bigger role in marketer plans in the future.

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