Tuesday, September 3, 2013

Honda Turns to ‘Spokescrumbs’ to Tout...

Honda Turns to ‘Spokescrumbs’ to Tout Odyssey’s Built-in Vacuum System http://bit.ly/14aA7xo

In new spots breaking Sept. 3, RPA will use what American Honda Motor Co. calls animated “spokescrumbs” to illustrate that the top-end model of the redesigned 2014 Honda Odyssey mini-van comes with a built-in vacuum cleaner.

An on-board vacuum cleaner will likely strike the parents who purchase minivans as a terrific idea. In fact, Tom Peyton, exec VP of American Honda, who oversees national advertising for both Honda and Acura, said the “HandiVAC” generated a positive reaction among owners in focus groups. (The idea of adding an on-board vacuum cleaner to the Odyssey was suggested by daughter of a Honda engineer, according to the company.)

Actors Rainn Wilson of “The Office” (playing a gummy bear) and Neil Patrick Harris of “How I Met Your Mother” (playing a ball of lint) provide voiceovers for some of the CGI-animated creatures.

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