Monday, September 2, 2013

McDonald’s Courts Football Fans With Mighty Wings Launch...

McDonald’s Courts Football Fans With Mighty Wings Launch

Just a few months after KFC launched boneless chicken, McDonald’s is launching Mighty Wings, a bone-in product that will be one of the chain’s biggest launches this year — and it’s betting the product will fly with football fans.

McDonald’s is using its status as the official partner of the National Football League to help market Mighty Wings. “Given the natural tie between wings and football, the NFL is the perfect partner to help promote our new Mighty Wings,” said a McDonald’s spokeswoman, but declined to give further detail. McDonald’s late last year signed on as the official restaurant of the NFL, a multi-year partnership that allows the chain to use the 32 team logos and the NFL shield in its marketing.

Mighty Wings will begin rolling out Sept. 9, with a completion date planned for Sept. 24. The limited-time Mighty Wings will be available through November, and will be served with a choice of nine sauces including honey mustard and spicy buffalo. The wings will be sold in packs of three, five or 10 wings starting at $2.99.

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