GSK Consolidates $1.3B Media Account with Omnicom and WPP http://bit.ly/15p2vvT
GlaxoSmithKline, the pharma and consumer-health giant, has consolidated the bulk of its global media buying and planning account with WPP media agency network GroupM, while keeping Omnicom’s PHD as its lead media agency for the United States.
PHD will also add a global comms planning assignment, as well as the media business in Canada to its remit, according to people familiar with the matter.
The company did not immediately respond to requests for comment, while agency representatives either declined to comment or couldn’t be immediately reached. But the decision, which comes after a lengthy review, means that the international media duties that GSK awarded to Publicis Groupe’s Starcom MediaVest Group in 2010 will move back to GroupM.
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