Miller Lite To Bring Back Original Cans http://bit.ly/1chiIZ4
Miller Lite is going retro. The brand, which launched in 1975 as the first successful mainstream light beer, will be packaged in its original can design from Jan. 1 to March 15.
"This is the first of a series of initiatives that will help us reinforce why Miller Lite is the perfect and only beer for Miller Time," MillerCoors said in a memo to distributors this week. The brewer said 98% of Miller Lite cans will be converted under the program, which will cover 12-ounce, 16-ounce and 24-ounce varieties.
The news was first reported by beer trade publication Beer Business Daily.
via Tumblr http://mhandy1.tumblr.com/post/60099992287
