Monday, September 2, 2013

Why Bliss Spas Agreed to Appear on AMC’s ‘The...

Why Bliss Spas Agreed to Appear on AMC’s ‘The Pitch’

Quirky retail and spa brand Bliss appeared on the last episode of AMC’s “The Pitch” seeking an agency to create a print campaign for its new lip waxing product, Fuzz Off.

The brand boasts 21 spa centers around the world offering massages, facials and its products — with playful names like “Fabulips” lip gloss and the “Lovehandler” slimming gel — are sold in over 3,000 retail stores in 30 countries. Yet it’s historically done most of its promotions inhouse and hasn’t devoted much in the way of paid advertising. If you’re watching the reailty show, though, you know that Bliss turned to Los Angeles-based agencies, Innerspin and MC Squared to compete for a print campaign assignment.

Bliss President Mike Indursky talked to us about why he decided to participate, just how “real” the show is, why print is still relevant and why an agency with a funny bone is appealing.

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