Sunday, September 1, 2013

OpenX Opens New Front In War On Bots: Puts Humans On The Line...





OpenX Opens New Front In War On Bots: Puts Humans On The Line http://bit.ly/1dpVTX4 In an effort to win the war on bots, online ad exchange OpenX is enlisting people, and some machines too. Calling it a “dual human and automated” system, the company unveiled a new monitoring system

enabling advertisers, agencies and trading desks to track and manage the quality of their programmatic audience impressions in real-time.




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