Friday, September 6, 2013

Google Names Android Version KitKat, But No Cash Exchanged...

Google Names Android Version KitKat, But No Cash Exchanged

Welcome to the next chapter in naming rights deals: branded software releases.

Google announced today that the next version of its Android mobile operating system will be called “Android KitKat,” after the chocolate brand that is owned by Nestle globally and controlled by Hershey Co. in the U.S. The moniker continues Android’s tradition of giving sweet-themed names to Android releases, beginning with Android “Cupcake” in 2009, continuing in alphabetical order through “Jelly Bean.”

But this is the first time Android has partnered with another corporate brand. Nestle spokeswoman Nina Kruchten said no money exchanged hands as part of the deal, which a Google spokeswoman confirmed. Google first approached Nestle about the opportunity, according to Google. “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android,” Marc Vanlerberghe, Director of Android Marketing, said in a statement.

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