Monday, September 21, 2009


I love what Adidas has done. They have a supper interactive website and they explain features and benefits really well. There are about 50 videos like this all in a really accessible format... Great Job on there part.

Tuesday, September 8, 2009


Check out this AD for Pepsi... It's dated pre-new logo but I think it has merit. It tells a cute story that can really resonate with both adults and kids. There is ample opportunity for product extension, Pepsi Penguins anyone?

Most Importantly this is an AD that can easily be a series. Imagine extending it to the social realm, choose the Pepsi Penguin's next adventure! Higher involvement, higher awareness!
If coke made Santa red, Pespi could make Penguins Pepsi drinkers