Wednesday, September 4, 2013

Newell Rubbermaid Starts Global Media Agency Review...

Newell Rubbermaid Starts Global Media Agency Review

Newell Rubbermaid has begun a review of its global-media-agency business less than a year after bringing on a new chief marketing officer.

Richard Davies (not to be confused with the Richard Davies of Reckitt Benckiser) assumed the role of Newell Rubbermaid CMO late last year. The New Zealand native most recently led global insights at Unilever. Strangely, Reckitt Benckiser’s Mr. Davies also recently left Unilever, where he oversaw media.

Alan Rutherford, chairman of media consultancy Axiology, is supporting the search. Like Mr. Davies, he also oversaw media at Unilever until 2007.

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