Friday, August 30, 2013

Hillshire Brings ‘Spontaneous Consumption’...

Hillshire Brings ‘Spontaneous Consumption’ Opportunities to Meat Aisle

Formed about a year ago as a stand-alone meat-focused marketer, Hillshire Brands has put a big emphasis on innovation, rolling out a host of new products, from bourbon-seasoned ham to chicken meatballs flavored with habanero and green chile.

The woman leading the charge is Sally Grimes, who joined the company as chief innovation officer last year after a stint at Newell Rubbermaid where her work on the Sharpie brand won praise. Ad Age recently caught up with Ms. Grimes to find out what she is up to at Hillshire. Hear more from her at Ad Age’s CMO Strategy Summit in San Francisco on Oct. 16, where Ms. Grimes will speak about the company’s innovation strategy.

Ad Age: Where do you draw inspiration for new products?

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