Social Listening Translates Into 281% ROI For Cisco http://bit.ly/18KD3Us Cisco Systems has developed a rapid routing and tagging system as part of its social monitoring strategy that automatically opens a service ticket after detecting a negative tweet or post on the Web.
Overall, the process relies on sharing information with the company’s search engine marketing team to identify keywords and intent.
via Tumblr http://mhandy1.tumblr.com/post/59306316699
