Why Taco Bell Made 65 Ads to Market Its Latest Doritos ‘Loco Taco’ http://bit.ly/18LPwaJ
Taco Bell’s last two versions of the Doritos Locos Taco have been home runs, with more than a half a billion of the fast food treats flying out of restaurants. But the pressure’s on to get fans to run for the border a third time to sample the latest — and spiciest — in the series.
To get them there, Taco Bell is leaning heavily on social media.
The first iterations of the Doritos Locos Tacos were nacho cheese and ranch shells. The newest one, available now in restaurants after teasing the public for weeks to build anticipation, is dubbed ‘Fiery’.
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