Thursday, August 29, 2013

Timberland, Kenneth Cole Track Shoppers Who Opt-In For Deals...





Timberland, Kenneth Cole Track Shoppers Who Opt-In For Deals http://bit.ly/142IfQk

Would you trade your location data for an in-store discount?


That’s the idea behind Swirl, a mobile app now being used by retailers like Kenneth Cole and Timberland in Manhattan and other cities.


The app can target those with a declared interest in designer duds or tough terrain footwear, and even if they’ve perused a specific section of those stores.


Continue reading at AdAge.com




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