Timberland, Kenneth Cole Track Shoppers Who Opt-In For Deals http://bit.ly/142IfQk
Would you trade your location data for an in-store discount?
That’s the idea behind Swirl, a mobile app now being used by retailers like Kenneth Cole and Timberland in Manhattan and other cities.
The app can target those with a declared interest in designer duds or tough terrain footwear, and even if they’ve perused a specific section of those stores.
via Tumblr http://mhandy1.tumblr.com/post/59692533506
