Sunday, August 25, 2013

Mobile Metrics Still Lack Consistency http://bit.ly/174Mzmg A...





Mobile Metrics Still Lack Consistency http://bit.ly/174Mzmg A lack of standard metrics in mobile is often cited as one of the barriers to higher levels of ad spending in the medium. That problem leads to fragmentation in mobile analytics, with a host of

different vendors offering different measurement solutions.




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