Saturday, August 24, 2013

A Few Things Sadly Missing From Anna Wintour’s Tech-Happy...

A Few Things Sadly Missing From Anna Wintour’s Tech-Happy September Vogue

A lot of media wags have had a lot to say over the past few days about Yahoo CEO Marissa Mayer’s two-page fashion shot in the September issue of Vogue magazine. As CNN’s Doug Gross describes it:

In the photo, Mayer lies upside-down on a backyard lounge chair, wearing a blue Michael Kors dress. Her blond hair fans out at the foot of the chair, her Yves Saint Laurent stiletto heels point toward the top and she holds a tablet computer featuring a stylized image of her face. In the minds of some, that single image is enough to undo a 3,000-word article — the first in-depth interview Mayer has granted since taking the reins at Yahoo — that focuses on her successes and vision in a male-dominated tech world.

Why? Because it’s a ultra-contrived fashion shot that makes a formidable female tech executive look, well, a bit ridiculous. This causes wires to cross in people’s minds because they forget that fashion-magazine people — the editors, designers, photographers, stylists and other members of the small armies that work on fashion shoots — have historically been professionally ridiculous, like Monty Python or Anthony Weiner, and it is their job to make everyone act and look ridiculous too. It just goes with the territory.

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