Wednesday, August 28, 2013

Honda Introduces New Tag Line: ‘Start Something...

Honda Introduces New Tag Line: ‘Start Something Special’

Honda next week will introduce an advertising tag line, “Start Something Special,” American Honda’s top marketing and product planning executive says.

The phrase will be a theme that spans all brand and retail advertising, and the tag line will be used to close all Honda-branded ads, said Mike Accavitti, American Honda’s senior VP-automotive operations.

The tag line change is the first big creative move from Honda ad agency RPA since it lost the Acura account to Mullen, and its media-buying account to MediaVest, after American Honda’s agency review this year.

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