Saturday, August 31, 2013

Why Marketers Should Care About The Quantified Self...

Why Marketers Should Care About The Quantified Self

The Quantified Self movement represents the increasingly popular digitization of our physical lives. The QS movement has exploded as a result of the adoption of devices that track calorie intake, physical activity, heart rate and other key metrics that can be used to determine fitness, mood and other personal analytics.

Some of the most well-known devices that enable self-quantification — otherwise known as “lifelogging” — include Nike+ SportWatch GPS and FuelBand, Jawbone’s Up Band and FitBit One. Donning these data-generating appendages is often referred to as “wearable computing.”

Todd Cullen, global chief data officer at Ogilvy & Mather on QS for Marketing:

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