The Washington Post Starts Selling Native Ads for Print http://bit.ly/1dMwnZK
What’s old is new again at The Washington Post. The paper, which Amazon CEO Jeff Bezos agreed this month to buy, is pitching advertisers on “native” advertising to run in print.
The ad units on offer include one the Post calls an “agenda setter,” wrapped around a portion of the front page and featuring both display advertising and copy resembling editorial content. Another execution sits among true editorial content on the fold inside the paper.
The native ads in print, which will be marked “sponsor generated content,” extend the BrandConnect program that has let advertisers post edit-like stories online since March.
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