Mastercard Announces New CMO With Citigroup, Unilever Experience http://bit.ly/16O9JMV
MasterCard’s search process for a new chief marketing officer has culminated with the appointment of Raja Rajamannar. Effective next month, the exec will step in to succeed Alfredo Gangotena, who is retiring from the company.
Mr. Gangotena had been CMO for over three years and worked at MasterCard for nine years. When he officially joins on Sept. 9, Mr. Rajamannar will take the reins from Tim Murphy, chief product officer, who was overseeing marketing duties on an interim basis.
Mr. Rajamannar’s role means that he’ll be responsible for MasterCard’s advertising, sponsorships, promotions, research, insights and digital and consumer marketing initiatives. He will be based out of Purchase, N.Y.
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