Friday, August 23, 2013

Google Releases Data-Driven Attribution Model...





Google Releases Data-Driven Attribution Model http://bit.ly/16tyvBW Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses to analyze data across search, social,

display, email and other media. Available globally to all Google Analytics Premium customers, the tools analyze the entire customer journey, whether that journey ends in a purchase or not.




via Tumblr http://mhandy1.tumblr.com/post/59117021228