Energizer Shifts Marketing Duties for Several Brands to JWT from Grey http://bit.ly/172B1zQ
Energizer Holdings is moving marketing duties for a slew of brands from one WPP agency to another. The personal-care business that’s been handled by Grey will now be realigned under sibling shop JWT, according to executives familiar with the matter.
The move comes as Energizer this summer stated it will begin focusing more on “brand development activities” for its personal-care products in the face of stiff competition. It may have also been influenced by Grey’s recent win of Procter & Gamble’s biggest ad account by spend, Gillette.
Energizer couldn’t immediately be reached for comment. Grey and JWT both declined to comment on the move. For its part, a P&G spokeswoman said: “I’m not aware of any conflict on our side.”
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