Tuesday, August 27, 2013

In Wake of Privacy Laws, Kids’ Sites See Ad Revenue...

In Wake of Privacy Laws, Kids’ Sites See Ad Revenue Plummet http://bit.ly/152lTxI

Changes to the children’s privacy-protection law are keeping kids’ site publishers awake at night. The Children’s Online Privacy Protection Act changes went into effect July 1, and since then some mom-and-pop sites providing games and educational resources say their ad revenue has tanked. The rule limits the ability of such sites to track children under age 13, thus preventing them from running behaviorally-targeted ads.

"I’m just like sitting on pins and needles," said Judy Miller, founder of Apples4TheTeacher, a site featuring thousands of pages of educational resources for teachers and kids. Because it caters to teachers but also attracts children, the former elementary school teacher is unsure how the law affects her site.

"The law is so subjective for what is a kids’ site and what is a mixed site, it just has thrown me into a tailspin," said Ms. Miller, who recently decided to spend several thousand dollars to have her site audited by privacy-services firm Truste in the hopes of determining how to handle the COPPA changes.

Continue reading at AdAge.com

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