Saturday, August 31, 2013

Levi’s Taps Global CMO Levi’s...

Levi’s Taps Global CMO

Levi’s has promoted Jennifer Sey, its senior VP of e-commerce, to the role of global chief marketing officer. The role had been vacant since Rebecca Van Dyck departed for Facebook in February 2012.

Ms. Van Dyck paved the way for a more global approach during her time at the company. She oversaw the brand’s first global campaign, “Go Forth,” in 2011 and sought to unify the brand’s voice around the world.

Ms. Sey, who joined the brand in 1999, will be responsible for marketing strategies across all of Levi’s product categories and will report to James Curleigh, exec VP-president of the brand. In her time with the company she has served as senior VP-marketing at Dockers and VP-global marketing for Levi’s. Prior to joining Levi’s she spent time at Banana Republic as well as FCB.

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