How Olympic Sports Build a Following in the Off Season http://bit.ly/18K5XUW
Matt Farrell, chief marketing officer of USA Swimming, doesn’t beat around the bush when asked if he’d like Michael Phelps to launch a comeback in time for the 2016 Rio Olympics.
"As a marketer, when you have the chance for the greatest athlete in the history of the sport to be ‘in’ or ‘out’ of the pool, I’m going to choose ‘in’ every time," Mr. Farrell said with a laugh.
Mr. Phelps, who won 18 gold medals and 22 total medals during his Olympic career, has downplayed rumors of a comeback. But that hasn’t stopped fans from hoping.
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