Monday, August 26, 2013

Media Agencies Sign on for BuzzFeed’s Course in Creating...

Media Agencies Sign on for BuzzFeed’s Course in Creating Buzzy Content

BuzzFeed is working with two media agencies — indie shop Horizon Media and Interpublic Group of Cos.’ UM — to teach them how to produce BuzzFeed-style posts for clients and better understand the audience data behind the posts.

The partnerships are an extension of BuzzFeed’s Social Storytelling Program, which rolled out in May. The program, which is similar to agency cultivation efforts at Google and Facebook, aims to seed the market with agencies and people that will produce content as likely to go viral as BuzzFeed’s best posts.

"What’s unique about the Storytelling program is that it’s bespoke to each agency," said Jonathan Perelman, VP-agency strategy and industry development at BuzzFeed.

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