Real-Time Ad Spending Growing Faster Than Expected http://bit.ly/187SqEr
Real time, automated digital ad buying is growing so fast, even the forecasts can’t keep up.
Revising its forecast up from earlier this year, eMarketer released a new report today predicting advertisers would spend more on real-time bidded (RTB) advertising in 2013 than originally estimated. The report put the total U.S. RTB spending in 2013 at $3.34 billion, up from the $3.32 billion eMarketer predicted in June. If the growth matches eMarketer’s expectations, RTB spending in the U.S. will increase by 73.9% over last year.
"The growth of ads bought using real-time bidding comes as more advertisers familiarize themselves with complex automated buying ecosystem, and seek to reach audiences through a more targeted, and — in some cases — cost-effective process," said eMarketer in a statement accompanying the revised forecast.
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