Wednesday, August 28, 2013

On Heels of IPO Filing, Re/Max Hires Two Ad Agencies...

On Heels of IPO Filing, Re/Max Hires Two Ad Agencies

As real estate brokerage Re/Max prepares to go public, it has tapped Publicis Groupe’s Leo Burnett and Lapiz to launch a national ad blitz.

Denver-based Re/Max Holdings this week filed for an initial public offering, after operating as a private company for the 40-plus years it has been in business. It’s a move that comes as the housing marketing continues to improve.

Leo Burnett and Lapiz — which is Leo Burnett’s multicultural agency — will handle TV, radio, digital, social media, out-of-home and print advertising. Both Leo Burnett and Lapiz split advertising duties, including general market advertising; Re/Max is one of Lapiz’s first general market assignments.

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