That Cookie-Killing Student? An Ad Agency Just Hired Her http://bit.ly/15zfWbt
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first job — not with a digital startup, a tech firm, or a top-secret government surveillance program. No, Rachel Law is working for a creative ad agency in New York.
Ms. Law started her work as a creative technologist at WPP-backed CHI & Partners on August 5.
"It’s a really fancy title," said the 25-year-old, adding she’s still trying to figure out exactly what being a creative technologist means, practically speaking. Ms. Law, originally from Singapore, will work from the agency’s Manhattan office. She recently got her Design and Technology Masters from Parsons New School.
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