The Ad Industry Must Stand Up for the Collection of Mobile Data http://bit.ly/1eJtBlX
Edward Snowden’s revelations about government surveillance of the mobile activity of millions of Americans has sparked a national debate over the volume of information the authorities may access and raised awareness of the amount of information generated by mobile devices and stored by mobile network providers. It’s not just phone calls and text messages, but user location, web browsing information and buying habits — all of which just happen to be juicy information for marketers.
It’s unclear how much interest the National Security Agency’s PRISM data-collection program has in this particular data, but in advertising we would all agree that people’s actions in the physical world, as revealed by mobile use, are a much better representation of who they are than their actions in the digital world, as shown by web browsing.
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