Millennial Media Buys Mobile Ad Rival Jumptap http://bit.ly/13X8ZFu Millennial Media on Tuesday agreed to acquire Jumptap in a merger of two of the industry’s top mobile ad networks, in a deal valued at about $225 million. The merged company would have represented a
combined 28.7% share of the U.S. mobile ad market last year — roughly on par with that of category leader Google, according to IDC data.
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