In Comeback Ploy, MEC Makes Flurry of Senior Talent Changes http://bit.ly/17S24uA
It’s been a tough couple of years for WPP media shop MEC’s North American operation, which has seen numerous accounts walk out the door.
But this summer marks the calm after the storm and Marla Kaplowitz’s second year as North American CEO of the WPP-owned media agency. She’s using it as an opportunity to make a flurry of talent changes as part of an aggressive new business strategy.
"We have put a razor-sharp focus on investing in top talent to ensure we stay ahead of our competition in this fast-moving marketplace," said Ms. Kaplowitz.
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