Monday, August 19, 2013

AMC’s Ad Reality Show ‘The Pitch’ Debuts New...

AMC’s Ad Reality Show ‘The Pitch’ Debuts New Episode

AMC’s “The Pitch” returned for its second season on Thursday with two ad agencies battling for new business in front of a TV audience.

Last night marked the network introducing another new timeslot for the one-hour show, which has moved to 11pm. When it debuted last year, the show started out on a Sunday pegged to AMC’s scripted ad hit “Mad Men” and then it moved to Mondays. The potty-mouthed premiere of “The Pitch” pitted McKinney and WDCW (a recent honoree in Ad Age’s Small Agency Awards) against each other to pitch an assignment for Subway, the biggest marketer to make an appearance on the show yet. Since then, the marketers have shrunk in prominence and the agencies signed on are an array of small independents.

If you’re planning to watch, don’t read the spoilers ahead. But if it’s a quick summary you want to help you decide whether “The Pitch” round two is worth your time, we’ve served it up below.

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