DraftFCB Named Lead Agency for Aramark http://bit.ly/17SfUxk
It’s operating without a CEO, yet DraftFCB has managed to pick up the account for foodservice and uniform supplier Aramark after a review. It marks the marketer’s first-ever agency of record relationship.
Up until now, Aramark, which claimed $13.5 billion in revenues in 2012, worked with a host of agencies on a project basis. The Philadelphia-based company held a review to consolidate the work at one agency to supplement the company’s internal efforts. DraftFCB will be handling the company’s brand marketing going forward, as well as business-to-business duties.
"We were seeking a partner with the creativity and strategic thinking to complement our business strategy," said Frank Mendicino, president-strategic assets and chief strategy officer at Aramark in a statement. "The DraftFCB team displayed that and more, demonstrating the best grasp of our vision for Aramark plus the reach of a strong global network."
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