Monday, August 19, 2013

AMC’s Ad Reality Show ‘The Pitch’ Airs New...

AMC’s Ad Reality Show ‘The Pitch’ Airs New Episode

AMC’s “The Pitch” returned for its second season on Thursday with two ad agencies battling for new business in front of a TV audience.

Last night the network introduced another new time slot for the one-hour show, which has moved to 11 p.m. When it made its debut last year, the show started on Sundays, pegged to AMC scripted ad hit “Mad Men,” and then moved to Mondays. The potty-mouthed premiere of “The Pitch” pitted McKinney and WDCW (a recent honoree in Ad Age’s Small Agency Awards) against each other on an assignment for Subway, the biggest marketer to appear on the show. Since then, the marketers have shrunk in prominence and the agencies signed on are an array of small independents.

If you’re planning to watch, don’t read the spoilers ahead. But if you want a quick summary to help you decide whether “The Pitch” round two is worth your time, we’ve served it up below.

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