Monday, August 19, 2013

Disney’s Infinity Pins Video-Game Hopes on Toy Box...

Disney’s Infinity Pins Video-Game Hopes on Toy Box

An ad for Walt Disney Co.’s new Infinity video-game system features the Pixar characters Mr. Incredible and Sulley — as well as corporate sibling Captain Jack Sparrow — squaring off against a phalanx of villains.

Real-world combat moves to toy stores Aug. 18 when Disney, the world’s largest entertainment company, introduces Infinity. The system, using technology that combines collectible figures with onscreen play, goes head-to-head with the top-selling “Skylanders” game from Activision Blizzard Inc., the largest independent U.S. video-game publisher.

For Disney CEO Robert Iger, Infinity represents the best shot at reviving his only unprofitable division, an interactive unit that lost $216 million last year. The product will compete with “Skylanders SWAP Force,” the next installment in a $1.5 billion franchise that Activision CEO Robert Kotick is counting on as he engineers an $8.17 billion buyout of his largest investor.

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