Watch Nelly Rap for Honey Nut Cheerios http://bit.ly/1brWVxl
Rap has come to the cereal aisle as Nelly, replacing his “Benz-y” for a breakfast spoon, has remixed his 2001 classic “Ride Wit Me” for Honey Nut Cheerios.
The “Must be the Honey” campaign, by Saatchi & Saatchi, will include five 30-second ads directed by Hype Williams. In the intro ad Nelly lends some swag to Honey Nut brand mascot Buzz the Bee, who ditches his honey wand in favor of shades and black high tops.
"I’ve worked with some very talented artists and thought ‘I think it’s about time I work with the Bee,’" Nelly said in a statement.
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