Rocket Fuel Files For $100 Million IP0, Discloses Impressive Growth, Losses Too http://bit.ly/14cVW2E Programmatic media-buying technologies have been to fuel Wall Street’s public marketplace, and it looks like Madison Avenue’s next big IPO may even utilize some rocket fuel. In a filing to begin
trading shares under the ticker FUEL, programmatic ad trading technology developer Rocket Fuel said it plans to raise $100 million in an initial offering to, well, fuel its growth. The move follows a
spate of recent IPOs among advertising technology companies that are helping to automate media-buying — including video ad networks Tremor Video and YuMe — and comes as Wall Street is beginning to
pay close attention to programmatic trading, not in the financial marketplace, but in the advertising marketplace.
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