Franchisees Tout Authenticity, Dive Into Local Biz Social Media Presence http://bit.ly/1a4JLsi Between franchisors and their franchises, who controls a brand’s social media presence? A majority (51%) of franchisees surveyed reported that their franchisors are “highly involved” with the social
media presence of their local businesses. In fact, they are often required to run public dialogue with customers through the national corporate Web site.
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