Sunday, August 18, 2013

Al Jazeera America Debut Approaches, With Fewer Commercials...





Al Jazeera America Debut Approaches, With Fewer Commercials http://bit.ly/1dbe1Bu

Al Jazeera America will have fewer commercials than other cable TV networks when it begins transmitting on Tuesday.


The cable news network will air just six minutes of commercials per hour, compared with about 15 minutes to 17 minutes on other news channels, CEO Ehab Al Shihabi said during a call with press on Thursday. He said the channel has sponsors but declined to identify them.


Mr. Al Shihabi also said the primary goal for Al Jazeera America was not driving profits but delivering unbiased, fact-based news, with “less yelling and fewer celebrity sightings.”


Continue reading at AdAge.com




via Tumblr http://mhandy1.tumblr.com/post/58610449862