Ad Spending Forecast Revised Downward http://bit.ly/1a4D0qy
GroupM has revised its predictions for ad spending globally and in the U.S. downward.
The company, parent to large media agencies including MEC and Mindshare, said Wednesday that it expects ad spending in measured media across 75 countries to grow 3.4% to $507 billion in 2013. It had predicted growth of 4.5% in a forecast in December.
The new figure would represent a slight slowdown from last year, when global ad spending in measured media grew 3.6% to $490 billion, according to GroupM.
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