Friday, August 16, 2013

Acquisitions Continue for Publicis Groupe with Purchase of...

Acquisitions Continue for Publicis Groupe with Purchase of Ohio-Based Engauge

As Publicis Groupe awaits approval of what the industry is calling “the biggest bang” — its merger with Omnicom Group — the highly-acquisitive French ad holding company is forging ahead with some digital deal-making.

For its latest purchase, it turned to six-year old digital agency Engauge Marketing, based in Columbus, Ohio. With 285 employees, it counts Coca-Cola, Nationwide and Cisco Systems as clients. The majority owner of the shop was private-equity firm Halyard Capital.

Terms of the deal were not disclosed. According to the Ad Age Datacenter, Engauge’s 2012 revenue was $39 million. For Publicis Groupe, that jibes with a plan it stated in April to focus on buying small to mid-size digital firms — although it previously indicated that the focus would be more on emerging markets rather than mature ones.

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