Wednesday, August 14, 2013

Could Publicis-Omnicom Merger Kill Cannes Lions’ Holding...

Could Publicis-Omnicom Merger Kill Cannes Lions’ Holding Company of the Year Award?

The proposed merger of Publicis Groupe and Omnicom to create the biggest ad giant the industry’s ever seen threatens the fate of one of the most coveted honors given out every summer in the South of France: the holding company of the year award.

Issues of unfair advantage have surrounded the honor since the Cannes Lions International Festival of Creativity created it three years ago. But the creation of this new behemoth ad group is likely to force festival organizers to either scrap the award or drastically rethink how it will be tabulated going forward.

The award is meant to recognize the most creatively celebrated ad conglomerate of the festival, via the number and prestige of Cannes Lions it earns in a given year.

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