Zero Marketing Budget Doesn’t Slow Down DoSomething http://bit.ly/1cKCT4p
Naomi Hirabayashi is CMO of the largest not-for-profit for young people and social change, DoSomething.org. The group targets Americans 25 and under, creating accessible calls to action. It uses text messaging to reach its target and makes simple requests — dropping off a pair of jeans at a local mall, for example.
Through her role, Ms. Hirabayashi has excelled at building tactical marketing partnerships with DoSomething’s non-existent marketing budget. She also tackles social media with messaging that is human and receptive, which she calls key for effective social strategy.
Ms. Hiabayashi will be talking about those strategies at the upcoming CMO Strategy Summit on Oct. 16 in San Francisco.
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